Carter founded MotivoIQ to help those supplying consumers spend their time delivering on their commitments instead of continually fighting fires.
He spent the past two decades leading several consumer product businesses, from emerging to Mature each having access to a wealth of information between his team and technologies. he grew frustrated by the limited time relative to the amount of data & information his team and technologies had available.
he led businesses at Johnson & Johnson, Nestlé, Campbell Soup, and multiple emerging brands.
Carter earned an MBA from Georgia Tech and a BS in Engineering from Drexel University.